Speaking their language: 3 tips for writing authentic copy that resonates clearly with your reader

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Today’s post is written by Tanja Gardner

Finding it hard to figure out your business writing voice? You’re not alone!

Back in June, I ran a survey asking my audience of mostly introverted, heart-based entrepreneurs about their biggest copywriting challenge. The answers that came back were varied, but a couple of responses cropped up over and over again.

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The introvert’s guide to writing authentic (and effective) sales copy

The introvert’s guide to writing authentic (and effective) sales copy

Today’s post is written by Sally Cameron

Us introverts possess a multitude of strengths tied implicitly to our introversion.

We’re independent, self-reflective, innovative, analytical, and loyal. We do our best work alone, and have a rare ability to concentrate for extended periods, retreating inwards to our own zone of genius.

What doesn’t come so naturally though is the ability to come out of our shells / caves / home offices, climb onto a virtual roof top, and shout loud and proud about our greatness to an audience of watching, judging eyes. In fact, just the thought of that is decidedly icky.

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